At EB Arrow, our in-house marketing team oversees the various portfolio marketing initiatives to ensure that all efforts are strategic and achieve key objectives: drive traffic, increase sales, and maximize dwell time.
Our marketing experts understand that the changing retail landscape demands that properties provide unique, memorable experiences. We develop custom marketing programs and solutions, ranging from consumer campaigns to signature events and community partnerships, as well as social media, mobile and digital marketing strategies.
We also use the latest emerging technology that identifies accurate shopper demographics and behavior through geofencing and cellular data. This data allows the team to better reach each property’s shoppers through targeted efforts.