Michelle Davis joined EB Arrow as the Director of Marketing and Communications where she implements the marketing and communication efforts for the company, as well as oversees the individual property marketing campaigns for EB Arrow’s national retail portfolio. With a foundation established in the latest technology and research, Ms. Davis’ marketing programs are designed to drive traffic, increase sales and dwell time, and support the overall objectives of each retail or mixed-use property. Michelle also has expertise in developing strategic marketing, PR and social media campaigns, and performs well under pressure when executing occasional crisis communications efforts.
Prior to joining EB Arrow, Ms. Davis founded a marketing consulting firm which specialized in strategic marketing advisory and acted as the marketing department for numerous national commercial real estate firms. She previously served as the Marketing Director for Northwood Retail where she oversaw the marketing efforts for a variety of large-scale retail projects. Ms. Davis also served as the Marketing Director for The Staubach Company where she led the national corporate marketing and communication efforts for the company’s 47 offices.
Since 2016, Michelle has served as a member of HPISD’s Design and Construction Committee for its $360M bond initiative which is focused on rebuilding or redeveloping the district’s five elementary schools, middle school and high school. Ms. Davis earned a Bachelor of Business Administration in Real Estate and Finance from Southern Methodist University. She is married and is the mother of two college-aged children.